SimX views research and Development as vital to business development and this is reflected in its stated mission to dedicate 30% of its business activity to this sector.

The SimX team are involved in two UK TSB (Technology Strategy Board) funded projects PhysVis and "Accelerated Processes Excellence using Discrete Event Simulation". SimX consultants have also contributed extensively to EU funded research.

The objective of the PhysVis project is to use games technology, the Ageia PhysX PPU and OpenGL shaders technology to solve real world engineering problems. The focus of the project is robotic Carbon Fibre layout and robotic painting. The PhysVis consortium includes SimX, ACG and Innoval Technology.

The "Accelerated Processes Excellence using Discrete Event Simulation" project aims to embed Lean Manufacturing techniques such as Six Sigma and MIFA (Material Information Flow Analysis) into a Discrete Event Simulation package. Trainees or users can then be immersed in a 3D world, where Lean Manufacturing technique can be used to optimise and archive process Excellence.